Conquering the Chaos

The BakeSmart Blog

Gift Cards: The Sweetest Sale Baked into Your Business Strategy
October 29, 2025 · Shellie Slove

Gift Cards: The Sweetest Sale Baked into Your Business Strategy

Discover why bakery gift cards are one of the easiest, most profitable products you can offer year-round. Learn how digital and physical gift cards drive cash flow, attract new customers, and boost repeat business with BakeSmart.

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Why Running a Bakery Is Harder Than It Looks
October 20, 2025 · Shellie Slove

Why Running a Bakery Is Harder Than It Looks

Learn how bakery systems and workflows improve efficiency, reduce burnout, and boost profits. Discover smart bakery management strategies to streamline operations and empower your team.

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Viva Las Vegas: BakeSmart's IBIE 2025 Recap
September 29, 2025 · Shellie Slove

Viva Las Vegas: BakeSmart's IBIE 2025 Recap

A recap of our week in Las Vegas at IBIE, the International Baking Industry Exposition!

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At the Counter: Systems Keep Holidays Profitable
August 31, 2025 · Shellie Slove

At the Counter: Systems Keep Holidays Profitable

Holiday rush without chaos. A practical prep list for bakeries—menu & cutoffs, reports, deco tickets, capacity, equipment—to keep seasons profitable.

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BakeSmart Adds Bakery Professional to Growing Team
August 14, 2025 · Shellie Slove

BakeSmart Adds Bakery Professional to Growing Team

BakeSmart welcomes 20-year bakery veteran Heather O’Connor as “Chaos Wrangler,” helping bakeries streamline operations, onboard smoothly, and grow profitably.

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Retail Bakery Tours in Atlanta, GA
July 29, 2025 · Shellie Slove

Retail Bakery Tours in Atlanta, GA

Take a behind-the-scenes tour of Atlanta’s most inspiring bakeries—from legacy brands scaling with smart systems to community-rooted shops redefining workplace culture. Discover what makes these bakeries stand out and why they should be on every bakery owner's radar.

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At The Counter: Hiring a Retail Manager-How to Find the Right Fit for Your Bakery
June 25, 2025 · Shellie Slove

At The Counter: Hiring a Retail Manager-How to Find the Right Fit for Your Bakery

Learn how to hire a retail bakery manager who cares, with tips on interviewing, onboarding, and growing your business.

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At The Counter: Your Display Case Sells Before You Speak
May 28, 2025 · Shellie Slove

At The Counter: Your Display Case Sells Before You Speak

Transform your bakery display case into a high-performing sales tool with 6 expert tips to boost impact, cleanliness, and customer experience.

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At The Counter: What to Teach a New FOH Hire in Their First 30 Minutes
May 15, 2025 · Shellie Slove

At The Counter: What to Teach a New FOH Hire in Their First 30 Minutes

Stop winging it with new hires. Learn how to use a structured 30-minute FOH training plan to build confidence, consistency, and a stronger bakery sales team.

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At The Counter: Three Things Your Counter Team Should Say Everyday
April 30, 2025 · Shellie Slove

At The Counter: Three Things Your Counter Team Should Say Everyday

Train your bakery’s front counter staff to use intentional phrases that boost sales, build customer relationships, and elevate the everyday experience—without sounding scripted.

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At The Counter: Where Small Moves Make a Big Impact
April 18, 2025 · Shellie Slove

At The Counter: Where Small Moves Make a Big Impact

A fresh look at the front-of-house in retail bakeries—discover how intentional systems, displays, and training at the counter can drive growth and build loyalty.

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The New Role of Websites for Retail Bakeries
April 3, 2025 · Shellie Slove

The New Role of Websites for Retail Bakeries

Discover why modern retail bakeries need more than just a website. Learn how integrating eCommerce with social media—and using tools like BakeSmart—can drive sales, simplify operations, and meet today’s customer expectations.

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