WHOLESALE PORTAL

Give Wholesale Buyers a Modern, Self-Serve Ordering Experience

Let accounts order 24/7, see order statuses, and pay invoices online — no calls required.

Wholesale Portal recurring orders

Give Buyers True Ordering Independence

Everything they need to place orders, manage their account, and pay online — without contacting your team.

Order on Their Schedule

Customers log in anytime to place orders from their custom pricing catalog. No waiting for you to open. No phone tag.

  • See only products and pricing available to them
  • Respect minimum order quantities automatically
  • Choose delivery date and fulfillment method
  • Add order notes and special instructions
Step 1 - Order on their schedule

Manage Recurring Orders Online

Customers can view and modify their recurring orders before the lock time—without calling you.

  • See upcoming scheduled orders
  • Adjust quantities before lock time
  • Add or remove items from recurring orders
  • View order templates
  • Submit changes that flow directly to production
Recurring orders management

See Real-Time Account Status

Complete transparency into orders and invoices. No more "what do I owe you?" phone calls.

  • View all open and past invoices
  • Filter order history by date or status
  • Download invoices as PDFs
View Invoices

Pay Invoices Online Instantly

Customers can pay outstanding balances with a credit card anytime — making it easier for them and faster for you to get paid.

  • Pay invoices
  • Save payment methods securely
  • View payment history
  • Download payment receipts
Invoice Payment
THE BENEFITS

What You Get From Customer Self-Service

Customers get convenience. Your team gets fewer phone calls, fewer errors, and faster payments.

For Your Customers

Order Anytime, Anywhere

No waiting for your business hours. Place orders at midnight, on weekends, or during their downtime.

See Custom Pricing Instantly

No guessing. They see their exact negotiated pricing for every item before ordering.

Complete Transparency

View upcoming orders, invoice history, and order statuses anytime. No waiting for statements.

Fewer Order Errors

They enter orders themselves with their own product menus and notes. No miscommunication.

For Your Bakery

Reduce Phone Calls & Emails

Customers order online instead of calling at 6am. Modify recurring orders without emailing back and forth.

Get Paid Faster

Customers can pay invoices instantly online. No waiting for checks in the mail or chasing down payments.

Eliminate Order Entry

Orders flow directly into BakeSmart. No re-entering phone orders. No transcription errors.

Happier Customers

Professional, modern experience builds trust. Customers who can self-serve are more satisfied and loyal.

Set Lock Times, Lead Times, and Order Windows

Self-service doesn't mean chaos. You control exactly when customers can order and when they can make changes.

Prevent Last-Minute Chaos

Configure lock times so customers can't modify orders at the last second. Set lead times so you always have enough time to produce.

  • Lock Times - Set exactly when customers can no longer edit orders—customizable by fulfillment day. Orders for Monday delivery lock on Sunday at noon? Tuesday orders lock Monday at midnight? You decide.
  • Lead Times - Recurring orders generate X days in advance. Ensures you always have production time.
  • Order Windows - Set hourly windows for delivery/pickup times. Customers choose from available slots.
  • Product Availability - Control which products are available for wholesale ordering and when.
  • Minimum Quantities - Enforce case minimums automatically (e.g., bread sold by the dozen).
Example: Coffee shop has a recurring order that auto-generates every Monday. They can modify it until Sunday at 3pm. After that, it's locked and goes to production.
Control settings

Add the Customer Portal to Your Wholesale

$49/month

One price for unlimited locations • Requires BakeSmart Wholesale

Schedule a Demo