Sell Online 24/7 Without Losing Control
Your customers get the convenience of ordering anytime, anywhere. You get complete control over what sells when—so you never get overwhelmed.
"Our entire eCommerce store has been built using BakeSmart. There is no other platform out there that allows for this easy integration and customizable options from web to store."
Why Most Bakeries Avoid Selling Online
You've either tried online ordering and gotten burned, or you're too afraid to start. Either way, you're leaving money on the table.
The Fear
- ×"What if I get too many orders and can't fulfill them?"
- ×"My products are seasonal—online stores can't handle that"
- ×"I'm closed Sundays but customers will order anyway"
- ×"Custom cakes are too complex to sell online"
The Reality With BakeSmart
- ✔Set exact lead times by day—you're never overwhelmed
- ✔Define seasons for products (Pumpkin Pie only in November)
- ✔Set exceptions for holidays, closures, or "too busy" days
- ✔Sell customizable cakes online with structured options
The Control You Need to Sell Online Without the Chaos
BakeSmart eCommerce gives you more control than other platforms. Set rules once, then relax knowing you'll never get orders you can't handle.
Lead Times By Day
Different products need different prep times. Set exact lead time rules for each day of the week.
- Order placed Sunday → Earliest pickup Tuesday
- Custom cakes need 3 days, cookies need 1 day
- Weekends booked faster? Extend lead times for Saturday orders
- Automatically prevent rush orders you can't fulfill
Seasonal Products
Sell certain items only during specific date ranges. Perfect for holiday specialties and limited-time offerings.
- Create seasons (Christmas: Dec 1-31, Fall Menu: Sep 10 - Dec 1)
- Assign products to seasons
- Products stay visible year-round with "Available Dec 1-24" messaging
- Orders only allowed when fulfillment date falls within the season
Exceptions for Special Dates
Open when you're usually closed, close when you're usually open, or block specific dates entirely.
- Usually closed Sundays? Open for Christmas Eve pickup
- Booked solid Dec 13? Mark "Orders Full" for that day
- Thanksgiving week? Set custom hours
- eCommerce-only exceptions won't affect retail
Product Availability Controls
Decide exactly what sells where, when, and through which channels.
- Available online? Available same-day? Available wholesale?
- Only sell certain items on specific days (Blueberry Danish: Wed/Thu only)
- Different availability by location
Online Orders Go Straight Into BakeSmart
All Orders in One Place
When a customer orders online, it appears in your Orders list alongside phone orders and walk-ins. No manual re-entry. No separate inventory to manage. No wondering if you have capacity. Your production reports include online orders automatically.
Unlike Shopify or Square Online, BakeSmart eCommerce isn't a separate system. It's part of your complete bakery platform.
Same Reports
Your item reports, production schedules, and sales reports include online orders without any extra work.
Same Customer Database
Online customers are in your BakeSmart customer database. Track order history, preferences, and special occasions.
Same Payment System
Accept payment online, send payment requests, track balances—all in one system.
Let Customers Order Ahead and Skip the Line
Perfect for bakery cafés: customers order their morning coffee and danish or lunch sandwich online, then walk in and grab it. No waiting, no line, no frustrated rush-hour customers.
Compete With Starbucks and Panera Mobile Ordering
Your customers expect order-ahead convenience. Same Day eCommerce lets them order breakfast, lunch, or a quick coffee on their phone—then pick it up minutes later without standing in line.
Order Now, Pickup in 15 Minutes
Customers order their turkey sandwich at 11:45am and pick it up at noon. Perfect for busy professionals who can't waste lunch breaks waiting in line.
Never Oversell What You Actually Have
When you sell a cream cheese danish at the counter, your online inventory updates automatically. Online customers can't buy what you just sold to someone in line.
Protect Counter Inventory With Buffers
Set buffers so you never tell an in-store customer "sorry, we're out" when they can see the item in your case. If you have 20 sandwiches prepped, sell 15 online and reserve 5 for walk-ins.
Reduce Counter Congestion
Capture customers who don't have time to wait. Morning rush overwhelmed? Order-ahead customers breeze in, grab their bag, and go.
Requires eCommerce ($99)
Everything You Need to Sell Online Successfully
Easy Setup
Your branded eCommerce store is up and running in minutes with easy-to-manage settings. Simply choose what categories and products to include.
Multi-Location Support
Control exactly which products are available for ordering at each of your bakery's locations. Prevent orders a specific location cannot fulfill.
Lead Times by Day & Product
Define the precise lead time needed for specific items based on the day of the week. Set customer expectations and prevent production overloads.
Basic Customization
Upload your logo and set primary/secondary brand colors. Your eCommerce store matches your bakery's visual identity.
Fully Responsive
Your online store looks great and works perfectly on phones, tablets, and desktops. Customers can order from anywhere.
Gift Card Redemption
Customers can redeem BakeSmart gift cards online during checkout. Requires the Gift Cards module.
Promo Codes
Create promotional discount codes that can be used online. Run marketing campaigns and special offers easily.
Turn Off Ordering
Need to close online ordering temporarily? Flip a switch. Your site stays up, but customers can't place orders until you're ready.
Custom Cakes Online
Sell customizable cakes with structured options and accurate pricing. Reduce phone time while maintaining quality control.
"Using the online order system was great. It reduced phone calls and ramped us up to 20+ orders per day that we did not have to write up ourselves."
Add eCommerce to Your BakeSmart Platform
Per Location • Requires BakeSmart Platform
Schedule a DemoSee BakeSmart eCommerce in action. We'll show you exactly how the control features work and how online orders integrate with your workflow.